Nokia& 39;s share fell to 7% in the U.S. to deploy new strategic revenue lost - Nokia mobile phones, by jekky

REVIEW: "The New York Times" online edition yesterday, the author said Nokia While other markets in the global dominance, but in the U.S. market share has dropped from a peak of 35% of the decline to the current 7%. But Nokia has recently begun deployment of a series of new strategies, hoping to regain lost the U.S. market. The following is the full text article: Share decline in North America As the world's largest Mobile Manufacturers, Nokia in Europe, Asia and Latin America occupy the undisputed market leader in the area, its market share is usually more than 30%. But Nokia in the U.S. market is far less. March 2002, Nokia's market share in the United States have once reached 35%, but the company's market share in the U.S. last year, but only 10% in June this year is down 7%. Now, Nokia is substantial improvements in U.S. operations and has achieved some results. However, in the U.S. Christmas shopping season about to begin, Nokia are still unable to launch highly competitive smart phone, which is precisely the only mobile phone industry maintained growth in the area. Three years ago, Apple introduced the iPhone (mobile Internet), but Nokia has not launched until today, enough to compete with the products. While other handset makers are on how to compete with the iPhone while trying to explore, but because of the error over the past 10 years, the strategy of Nokia in the U.S. product line has been LG , Motorola, Samsung and RIM beyond. Analysts and former executives of Nokia thought that Nokia's biggest mistake: failure to meet the design needs of the U.S. mobile phone users, but the same models for the global launch of products to save costs through economies of scale. Market research firm StrategyAnalytics analyst Neil? Moston (NeilMawston) that Nokia can not expect the changes to the U.S. user preferences, these users prefer clamshell phones and touch screen phones. Perhaps more important is that, when half of U.S. mobile phone users have started using the CDMA mobile phones, Nokia is still in use in Europe's GSM standard production product. In 1999 to 2007 served as business development executive of Nokia's Ali? Hakelanen (AriHakkarainen) said: "The peak period is decided not to launch the Nokia mobile phones for the U.S. market, this is a mistake. Nokia until are still trying to recover from this error. " One refused to be named operator of a North American executive said: "Nokia's approach is simple: 'We have a phone, you want to?' Nokia did not act in accordance with the rules here, and ultimately pay the price. " Global recession certainly on Nokia Sell Turnover and profitability had a significant impact. Nokia last week reported a third quarter loss of its global sales fell 20% year on year, North American sales fell 25% year on year. Initial results Nokia recently restructured U.S. operations strategy, and AT & T, Verizon, T-Mobile USA and SprintNextel and other major U.S. carriers to establish a better relationship. According to market research firm I DC Data, the four operators of 96% control of the U.S. mobile phone sales. This strategy has achieved initial success, AT & T will begin this year on the use of Nokia Ovi Service User charges, this way, users do not need to pay a separate fee to Nokia. Canada's largest mobile operator Rogers Communicate (RogersCommunications) also provides related services, making two Nokia phones can be very easy access to Nokia's Ovi Maps and N-Gage gaming service.